IGT to Boost Social Presence with DoubleDown Virtual Casino

International Gaming Technology (IGT) is one of the biggest slot manufactures in the world. Known as the largest supplier of land-based slots, IGT have carved a name out for themselves in the casino industry both online and offline. Focusing more on land based casino products, in 2004 IGT seized the opportunity to establish themselves in the online casino market with the acquisition of the WagerWorks casino platform, the company responsible for the online version of the Hard Rock Casino. Since then, IGT have gone from strength to strength developing some of the biggest online slot games on the net. It wasn’t long before news the news spread “IGT to boost social presence”.

DoubleDown Social Gaming Casino

Since entering the online betting casino market in 2004, IGT have been at the forefront of gaming technology. They have been constantly looking for ways to improve gaming quality and boost their social presence. In 2012, IGT once again seized the opportunity to take a leap forward and made the decision to purchase the Facebook casino based company called DoubleDown casino. In the past, casino apps and other social platforms relied on a single selling point similar to the endless amount of phone apps. The arrival of DoubleDown casino heralded a new era in social gaming. DoubleDown was one of the first fully featured casino suite to be launched on the social networking site.

Free IGT Casino Games to Millions of Gamers

Almost immediately, the acquisition of DoubleDown casino helped to boost IGT’s social presence beyond their expectations. The popularity of the casino was such that it quickly became the largest virtual casino in the world. With more than one million users logging in every day to play at the casino, IGT realised that they made the correct decision. DoubleDown is a free virtual casino accessible by computer or mobile device. Players can log in using their Facebook account or play for free as a quest. The casino itself can be played online via any web browser with no download needed or registration required. The casino platform gives players the ability to play many of IGT’s leading slot games for free. The good news for IGT is that millions of games are testing out their games and making the decision to try more IGT games online.

Increasing Social Presence and Revenues

Not only did DoubleDown casino help to boost IGT’s social presence but the social gaming site also helped to increase revenues year on year. Although the casino is absolutely free to all players and has no cashout facilities, players still have the option of buying virtual casino chips. At DoubleDown casino, players are allotted a certain amount of free chips every day. Players can then use their chips to play any of the casino games and win more chips with each game. When their chips are depleted players either have to wait 24 hours for their next allotment of chips or purchase more. In this way IGT have been able to boost their social presence by exposing gamers to their slot titles and bring in revenue at the same time.